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Liv Golf:
Motion Brand Toolkit

LIV Golf is revolutionizing and energizing golf. The LIV Golf League is designed for avid golf enthusiasts and those just beginning their journey into the game.

Drawing from their existing brand guidelines, we crafted a dynamic motion toolkit to infuse every video moment with the unmistakable spirit of LIV Golf.

The concept: 

The Ripple Effect

Whether it's the force of a perfect swing, the arc of a drive, or the undulating greens of the course, our concept delves into the intersection of geometry and physics, ignited at the moment of impact.

Every motion is a chain reaction, propelling the game forward, driving momentum, and sparking excitement.

Keywords: Grids • Velocity • Fluidity • Kinetics • Anticipation.

Art direction +
graphic design

Client: masdesign.ca

Creative direction: Manuel Martin

Creative project management: Leddy Herrera

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