Tinyhood:
Motion Brand Toolkit
Tinyhood is a beacon of support for parents, offering an online learning platform guided by leading experts. In its quest for a motion brand toolkit, Tinyhood sought versatility, particularly the ability to seamlessly transition between light and dark modes.
The concept:
Dynamic Adaptability
The goal was to inject Tinyhood with a fresh, contemporary vibe while retaining its inherent warmth and accessibility, catering to a diverse demographic of modern parents.
We focused on fundamental geometric elements during the creative exploration, infusing them with an artful imperfection that exudes organic warmth. Once assembled into a toolkit, these designs offer a spectrum of variation, ensuring each video feels distinct yet harmoniously aligned with the brand.
Keywords: Geometric Forms • Fluidity • Contemporary • Adaptable.
Art direction +
graphic design
Client: masdesign.ca
Creative direction: Manuel Martin
Creative project management: Leddy Herrera